Gunmaker Heckler & Koch inserted themselves into the “woke beer wars” by showing support for Miller Lite’s cringeworthy feminist campaign against the use of “sexy women” in product promotions. HK praised Miller Lite for their decision not to employ sexy “bunnies” in their beer advertisements. The gunmaker took it a step further the following day, issuing a second tweet denouncing such “objectifying” advertising campaigns as “trash marketing.” [More]
I don’t have anything to do with either company except to note Miller has made its market choices and H&K always struck me as pricey disarmer armers.
That said, the use of tit girls in gun ads always struck me as disingenuous, pandering, and more than anything, existentially trivializing.
And forgive me if I also find the term “gentlemen’s club” oxymoronically absurd.
[Via Michael G]
Besides, everyone knows that the proper place for a gorgeous woman to show her charms is in close proximity to a high performance automobile. Preferably one of the street rod or race car varieties.
And then again, sometimes it all comes together
https://www.youtube.com/watch?v=Jo6IhjrYYjw
I hear that marketing manager at H&K has been dismissed, and the company put out a (sort-of) announcement that their official policy is to not engage in identity politics.