The Trace story quotes Byrna’s founder, president and chief executive officer, Bryan Ganz. However, on Friday, Ganz told the Second Amendment Foundation’s Investigative Journalism Project that he had never even heard of the Trace until the story appeared Thursday morning. The freelance writer who wrote the story claimed it would appear in a different publication. [More]
How can you be an industry leader and be so oblivious about the media environment you’re operating in?
He said he thought the journalist was writing for WIRED.
That doesn’t pass the smell test, though; WIRED is just as anti-gun as any other mainstream publication.
And as you say, as the CEO in the firearm industry, there’s zero excuse for not understanding the media/PR environment.
“I didn’t know it would be printed at The Trace. He said he was with the Washington Post.”