The Trace story quotes Byrna’s founder, president and chief executive officer, Bryan Ganz. However, on Friday, Ganz told the Second Amendment Foundation’s Investigative Journalism Project that he had never even heard of the Trace until the story appeared Thursday morning. The freelance writer who wrote the story claimed it would appear in a different publication. [More]
How can you be an industry leader and be so oblivious about the media environment you’re operating in?


